Devin Alexander

My career in marketing started in July of 2016. I was a junior advertiser at Flood Media. Allen, one of their Google Ads specialists, taught me the fundamentals and sent me on my way. That systematic, "if this, then that" logic became the foundation I'd build everything else on top of. Input, output, measure, repeat. I didn't know it yet, but I was teaching myself how to think in leverage. Small inputs, outsized outputs.

Then Georgia. We'd been together since we were teenagers, and we married in 2017. Twenty years old and certain about exactly one thing. Shortly after the wedding, I got on a plane to England to be with her. No safety net. No five-year plan. Just the conviction that the next version of my life was somewhere I hadn't been yet.

In September 2018, I became Creative Director at The Customer Factory, a chiropractic marketing company serving over a hundred practices. We'd moved to Atlanta, and I was learning fast. Marketing isn't just "if this, then that." There are far more variables in strategic customer acquisition than any textbook prepares you for.

Skylar was born that July. Suddenly the stakes weren't abstract anymore. Every decision had weight.

By January 2019, they promoted me to VP. I was responsible for marketing The Customer Factory itself, to chiropractors. I built lead magnets that attracted hundreds of doctors a week to our email lists, cultivated referral relationships with clients who sent new business our way, and activated referral sources like chiropractic consultants. We hit the highest new-business numbers the company had ever seen. I also launched "The Essentials," a podcast where I broke down marketing fundamentals. Not to build an audience. To force myself to articulate what I was learning.

Marketing isn't formulas. It's people. The data tells you what happened. The people tell you why.

In August 2019, I had a phone call with Robert Cornish, CEO and Founder of Richter. A media company that produced videos and sales strategies for some of the largest companies in the world. Over 40 of the Fortune 500 on their client roster. I pitched myself for the VP of Marketing role. He accepted.

It was some of the most challenging, exciting work I'd ever done. We launched thought leadership forums, podcasts, enterprise positioning campaigns. I was touching almost every part of the marketing lifecycle. The jump from scrappy startup to enterprise was disorienting at first. Bigger budgets, longer timelines, thicker politics. But the fundamentals were the same: find the leverage, tell the story, move the number.

Credibility isn't given. It's demonstrated, one decision at a time.

Robert then launched ContentOne, a subsidiary targeting B2B SMBs. I was tapped as VP of Marketing & Operations. Running our own promotion, managing the production team for client projects. This is where automation became a core part of my workflow. Dropbox, DocuSign, Monday.com, everything scattered everywhere. So we streamlined. Automated. Built our own production monitoring systems, added Zapier, and increased efficiency dramatically.

Haven arrived in March 2022. Two daughters under four. And I decided that was the perfect time to take a leap.

Jeremy, the CEO of B2B Business Experts, reached out. He had one employee, a salesperson, and was handling delivery himself. He specialized in B2B marketing and appointment setting for insurance agents. At first I hesitated. Startup life. "What if it crashes and burns?" I'd just had a baby. That was a lot to think about. But I went with my gut and took the job as his head of marketing.

This role taught me more about data analysis, process documentation, and process optimization than anything else I'd done. It was all about streamlining systems to the absolute limit so we could be wildly profitable while still delivering services worth paying for. We went from $30,000 a month in revenue when I started to $300,000 a month by the time I departed.

Comfort makes me restless. Pressure makes me precise.

2023 was depth over breadth. The insurance marketing pivot continued. A training platform built from scratch. The team grew to six. I was deep in data, in optimization, in the mechanics of turning attention into action. But the real growth that year wasn't the metrics. It was the discipline. I stopped chasing novelty and started mastering repetition.

The day you stop being a student is the day you start becoming irrelevant.

In May 2024, I started freelance consulting. We moved to South Africa, Georgia's home and now ours. I developed systems and processes for growing client revenue, experimenting across niches and revenue levels. The one major takeaway: all businesses are fundamentally different. There really isn't a one-size-fits-all program. So I abandoned the classic "build a funnel, advertise" model and started approaching every client like a bespoke suit.

In November 2025, I was offered the role of CMO at Bitmern Mining, owned by Giannis Andreou. Within a month, Giannis promoted me to COO of Andreou Enterprises. I'm now his second-in-command, running marketing for his brand, his sub-brands, and Bitmern Mining. This role is heavy on Web3 and crypto, which I knew almost nothing about. Yet the things we've built have been remarkably successful. The strategies work because of one thing: work hard, be customer-focused, ask them what they want instead of assuming, and never pretend to know it all.

Five years ago I also picked up software development. Mostly front-end. TypeScript, Ruby, Tailwind, Bun, Node. All in service of being able to build bespoke systems to match whatever the strategy demands, or lead a team who can because I understand the systems too.

I'm preparing to return to Clearwater soon. Still actively working in marketing, still building on the side, still being a dad and a husband. That last part is the whole point.